- Why designers should embrace strategy
11.11.13 | 1 Comment
In the October issue of Computer Arts, design commentator Adrian Shaughnessy writes an article - Why designers should give branding back its soul - arguing that brand identity design should be taken out of the hands of strategists and returned to graphic designers. As someone who trained as a graphic designer and who is choosing to specialise in [...]
- Simple: Conquering the crisis of complexity
20.08.13 | 1 Comment
Whether it’s a legal document, or a TV remote with a gazillion buttons, there is a desire for greater simplicity in our day-to-day lives. One company working and campaigning for simplicity is Siegel+Gale, and their founder and chairman emeritus Alan Siegel, and former exec. director of simplification Irene Etzkorn, have recently published ‘Simple: Conquering the crisis of complexity’. Alan [...]
#Brand Values is a free eBook, written for business leaders and entrepreneurs.
#Brand Values is an insight into the values and principles that have built and shaped some of the worlds most powerful and loved brands; values we can learn from and apply to our own. The book highlights global brand research studies and quotes top brand leaders on the insights that have shaped their brands. We look at the values which separate the goods from the greats, and ask; what makes brands like Apple, Virgin and Innocent so loved?
“In a world which is increasingly noisy, it’s harder than ever to be heard. And the things that people remember are not prices and specs – which can change from day to day – but values. They want to know the story behind your brand, and how it aligns with their own personal values and beliefs. This is why communicating your brand story is so important. You have to be really clear on the things you want people to remember you by.”
This book is designed to spark conversation, and to be an introduction to brands; how they work, behave, and grow. It’s short enough to be read in a lunch break – or extended toilet break – but (hopefully you’ll agree) interesting enough to inspire you to see your own brand from a fresh perspective.
P.S. Please leave your comments below and let me know what you think, thanks!