"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker
- Tuesday Oct 28 - 11:08am
Culture eats strategy for breakfast - Do you own your culture, or does your culture own you?
- Monday Oct 27 - 4:08pm
Creative + Strategic Brand Consultancy
Helping visionary leaders shape authentic brands with creative ideas. Read more...
The Gathering is the annual event hosted by Serious4God - Elim Pentecostal Church's national youth department.
Apple – Because I Believe In Six Colours
How Apple's Brand continued to inspire fierce loyalty from its people, even in the darkest days when their leaders had long since forgot.
“We had previously used a variety of marketing agencies, but we wanted someone that could offer more than simply fulfilling our own ideas, and that could provide input into the brand.”
— Ian Maxfield, CEO, Collstream