The Big Centenary Ask

Client: Elim International

Elim is a network of over 550 churches across the UK, and 9000 across the World. As part of Elim's upcoming centenary, 'The Big Centenary Ask' is an initiative from Elim UK's National Superintendent, John Glass, aimed at encouraging UK churches to explore new ways of doing church. TBCA's challenge to church leaders is to break from traditional ideas of how church is done, and engage with culture in new ways, starting new and fresh expressions of church in their local communities.

We were asked to create a posted mailer which would grab people's attention and cut through all the other mail items church leaders receive. The mailer is addressed primarily to church leaders, with it's goal simply to get 'The Big Centenary Ask' on their radar and to put it on their agenda to discuss with their teams.