Andy Cogdon

Creating Authentic Brands

Strategy + Creative for Purpose-Centred Brands

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Andy Cogdon
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Branding Specialist

About

Without a compelling Brand Story, customers won’t care about your products & services (only how much it costs).

We work closely with brand leaders to define and communicate their core purpose & value proposition through their branding so they become more purposeful, engaging and profitable.

Client Testimonials
M10 Roller Banners
"Clear messaging has helped us to communicate what we're about and enabled people to catch a hold of and believe in what we are doing and why we're doing what we're doing."
Case Study
Limitless Logo
“I really enjoyed the process of rebranding. It enabled us to really dig deep into our our identity, to think about who we are and the people we exist to serve."
Case Study
Champs logo
“What we have created has proven to be timeless. The same way brands you know evolve over the decades change but stay true to their roots, we have roots with this."
Case Study

Process

As your branding partner, we will guide you in the development of your brand with our three stage branding process.

Branding Process
Hello
Insight
A brand is any company, product or service with a personality.
The perception of your brand creates opportunities to connect with your audience on a deeper level.
1/12
Iceberg
Insight
We like logos but a new logo/website is NOT going to transform your business.
We need to go deeper if we want to build a brand which goes beneath the surface level.
2/12
Person
Insight
Brands allow us to relate to companies & products the same way we relate to people & communities, taking us beyond commodity to lifestyle & culture.
3/12
Value Triangle - Function/ Emotion / Identity
Insight
When a brand meets the emotional & aspirational needs of their customers, it creates value far beyond their basic functional needs.
4/12
Authentic
Insight
We love authentic brands; where product & service are aligned with purpose & personality.
5/12
Why How What
Insight
They stand for something BIGGER than what they sell or provide, and communicate from the inside out.
6/12
Brand Presence, Culture, Capabilities, Offering
Insight
When your 'Why' is at the CORE of your brand, it has the power to increase your presence; unify your culture; maximise your capabilities; and shape your offering.
7/12
Brand Orbit
Insight
Moving from a product to a purpose centred brand allows your offering to evolve, creating new opportunities for exploration & innovation
8/12
Tribe
Insight
Your brand story has the power to unite your team, and your customers, creating community & connection in the pursuit of a common goal.
9/12
Heart Thumb Print
Insight
Customers are willing to pay more and stay loyal when they share your values. They trust you as your brand says something about who they are and what they believe.
10/12
Brand Brief
Insight
You can choose to define your brand or let others decide it for you. An authentic & purpose driven brand can be the reason people choose you.
11/12
Brand
Insight
If you are looking for someone to guide you through the brand development process, we're here to help.
Talk to us about one of our Core Strategy Workshops to get focus on your business or organisation's brand.
12/12

Projects

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Testimonials

More +

Stephen Riley

M10
:
Founder / CEO

Ruth Cooper-Dickson

Champs
:
Founder / CEO

Tim Alford

Limitless
:
National Director

Mark Saxby

Positive Social
:
Co-Founder

Sarah Murch

Ellicar
:
Owner / Director
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