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“Conversations, thoughts & reflections, and the odd bit of news.”

Brand Relevance – David Aaker (book review)

Brand Relevance - Making competitors irrelevant - David Aaker

Brand Relevance is the latest book from David Aaker, renowned brand speaker and author, vice chairman at Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at Berkley. The book looks at the difference between brand preference and brand relevance; arguing that whilst many are locked in a the expensive preference battle, the relevance battle [...]

The Naked Brand

The Naked Brand - Welcome to the advertising revolution

In a hotel room in Barcelona, there are two English speaking channels on the telebox; BBC World and Bloomberg, and it was on the latter that I caught the end of ‘The Naked Brand’, a documentary on the the evolution of brands and advertising in an increasingly transparent world. It’s a fascinating watch, interviewing some [...]

Wolff Olins Kitchen

Kitchen

KITCHEN is a school for ambitious leaders, set up and run by Wolff Olins in London. I recently attended a 2 day class called ‘How To Workshop’, for leaders and teams to help plan and execute better workshops, and to develop their facilitation skills. “The common issues about learning in business are that the most [...]

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